BRICS Chamber of Commerce and Industry organized the Swachh Bharat Conclave: Reduce, Recycle, Reuse on February 4, 2015 at Children’s Academy School, Thakur Complex, Kandivali East, Mumbai. Ms. Poonam Mahajan, Member of Parliament was the guest of Honor. Also, Anand Raj Anand (Music Director, Composer, Lyricist and Playback Singer) graced the occasion. Secretary General of BRICS CCI, Dr. B.B.L. Madhukar said that “BRICS Chamber of Commerce has joined hands with millions of Indians in Swachh Bharat Campaign. Our main motive is ‘awareness’ among children so that it can be passed on to others so that there will be a cycle of information which is important for this cleanliness programme. We strictly believe that we can’t buy a clean environment, we have to make one and to achieve this, we need stricter policies and individuals must learn to do their deeds. And through this conclave, we aim to educate the students and their parents about the mantra of ‘Reduce, Recycle and Reuse’.” The event was sponsored by Creya, Next Education, Sampurnearth, Greenopia and Principal India.